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Variants Lab.

Four genuinely different directions for openroaddrive.com. Each one is a complete landing page — different fonts, different layout DNA, different vibe. Pick the one that hits.

/v/tesla
Tesla minimalist
Black & white. Single accent. Full-bleed sections. Type does all the work. Closest in spirit to tesla.com.
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/v/magazine
Magazine editorial
Serif headlines (Fraunces). Multi-column layouts, drop caps, big numbered features. Motor Trend / Road & Track in HTML.
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/v/brutalist
Brutalist type-led
Massive type, geometric grids, marquees, oversized buttons, electric accents. Linear/Vercel/Cluely energy.
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/v/cinematic
Cinematic video-first
Full-bleed scroll-linked hero VIDEO (frames advance with scroll, Apple iPhone-page pattern). Dark, three sections max.
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/v/track
Track Day racing
For the car-enthusiast audience. Speedometer cluster, HUD corner brackets, telemetry strip, all-caps geometric type. Forza/iRacing energy without the kitsch.
Open →